Targeted lead generation campaigns through organic strategies.
When the product reaches the user it is programmatic,
when the user arrives at the product it is organic lead generation.
In a web dominated by advertisements, the user has developed the ability to discern the organic from the programmatic. To such an extent that a good portion of users have installed ad-blocking systems on their browsers.
This makes it increasingly effective leveraging SEO to generate targeted traffic on pages specifically designed for conversion.
Structuring an organic lead generation is one of the most complex online strategies but it maintains the ability to generate leads for a long time and can be modified and updated.
Unlike programmatic marketing campaigns, in fact, it does not involve sponsorship costs and is considered by the user as the least invasive and natural.
Moreover..
An organic lead strategy is forever. Almost.
Lead generation: the "by-product" of link building campaigns
In classic backlink strategy campaigns, visitors are nothing more than a "by-product". And so would the conversions, if they were intercepted.
But why waste resources and money?
At Nordic Outreach we always try to optimize campaigns, by combining link building strategies with lead generation.
Instead of creating two different campaigns, we reduce costs by obtaining advantages from all points of view.
Higher quality of content, better positioning, exploitation of target visitors, which otherwise would be lost.
Link building