Link Building

Link Building:
Offsite and offpage SEO

Reach your audience with link building strategies developed by a modern agency in collaboration with a SEO agency.

Why is link building important?

Link building plays a key role in improving SEO ranking, as it is one of the main factors that Google uses to determine the ranking of a site. Having a large number of authoritative and trustworthy websites linking to your site will not only show Google that your site contains useful and popular information, but also that it is a trustworthy website within your market niche.

Nordic Outreach offers a quality service for companies for which organic positioning is strategic for customer acquisition.

How does it work

1. Editorial strategy

We analyze the organic SEO data of the client and his direct competitors by developing a precise editorial plan.

We use the most advanced SaaS analytics tools like Hrefs, SemRush, Moz Pro, Majestic and Alexa.

2. Content writing

Our editorial team has experience both in the journalistic sector, but above all in scientific dissemination, which is well suited to the objectives of lead generation and positioning.

Our editorial team includes experts in finance, economics, medicine, technology, construction. We also speak multiple languages. We work mainly on the Italian, English, Spanish and German speaking markets.

3. Visual content creation

Visual content is a fundamental variable for obtaining good visibility for an article. They are purchased from stock sites or created ad hoc by our graphic designers.

But an article is not just made up of images. During the strategy phase, it is also evaluated whether to insert tables, graphics or even (when possible) programming blocks developed for the occasion in the articles.

4. Scouting

Scouting is a long and often underestimated job. If done right it makes a difference.

The Nordic Outreach agency has built solid relationships over the years with thousands of bloggers and editors of newspapers and online magazines. In addition to research, the work includes economic bargaining, aimed at obtaining the best possible quality/price ratio.

5. Publishing

Our editorial staff has experience both in the journalistic sector, but above all in scientific dissemination, which is well suited to the objectives of lead generation and positioning.

6. Measurement of results

Monitoring results is essential in our work. And we love sharing it with our customers. In fact, every month we send the customer a detailed report of the results obtained, including the organic positioning of each published article, as well as the estimate of visibility.

Based on this data, our team will be able to refine the strategy, optimizing it month after month.

Why link building with Nordic Outreach is different from the "classic" SEO agencies

We are convinced that the model generally used for off-site SEO is not particularly effective.

SEO agencies tend to minimize the quality of articles in favor of quantity, losing the opportunity to rank them.

In this way the only added value that generates positioning is the authority of the publisher (which among other things will reduce over time due to the poor editorial line adopted). The best solution, on the other hand, is to aim for the positioning of the published articles, because not only will they generate more value to the customer's site, but they will also generate traffic (which, among other things, is a relevant SEO factor).

Differences between a SEO agency and Nordic Outreach

	SEO agency	Nordic Outreach
Primary goal	Quantity	Lead generation
Average length of texts	600 words	1.500 words
Content writing	Content writers generici	Expert copywriters in the specific sector (when not available we rely on external consultants)
Images	Free stock images	Images purchased or created ad hoc
Article's media	Text	Tables, graphs, infographics (*based on the competitiveness analyzed)
Monitoring	None	Protected site where the customer can monitor the work done in real time
Report	Limited	Monthly report of the organic positioning of individual publications

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Content writing Lead generation Reputation management

Link Building: Offsite and offpage SEO